Demos are part of a CEO's daily chores. (Like the job I somehow got of periodically cleaning the office refigerator...) When I do a demo on our site, Index Stock, I always use a fancy, multi-word search string. A couple on a beach with an umbrella gives a satisfying and diverse result and earns our search engine the wows and respect that I hope it deserves.
Unfortunately, very few people actually do searches like this. On a recent day, about 60% of our search requests were for a single word. Most of these words matched keywords in our database (one reason that about 99.5% of the searches on our site return at least 10 images). Of the 40% that had more than one word, only about 11% were "complex" searches with more than two words.
Curious what the top five were? It is my pleasure to inform you...
2. geological united states survey
Our customer needs are disappointingly simple. Only the geological survey question came close to what a typical demo might demand. By the bare body search, we are down in the onesies and twosies for number of searches--the bottom 10% or 20% in terms of frequency. There are no commonly-used long search strings. In fact, to make a good list, I kind of cheated by including search strings that had "waste" words in them. Words like "with," "and," and "in" are not very helpful in resolving searches. There are very few strings that have three "real" words in them.
It was nice to see that we aced three of the strings. We got close on one and have to admit to one loser. For some reason, we don't have any business men with candy. Seems like a reasonable thing. (I'm sure our customer thought so, too!) We have tons of candy images (607) and oodles of business men. But, none of those men are takng a lolipop from a baby or savoring the sweetness of success.
What was the winner in length and complexity for the day? Would you believe contributions of Galileo, Bacon, Copernicus, Brahe, Keppler, and Newton? I'm afraid we did an embarrassingly bad job on this one, but hey, we're a commercial site! I was a double major in astronomy and physics--these are my heros! But, I'd guess most people would think these are the names of a new brand of sports car, a type of cereal, or some new rock band. By the way, what did this searcher have against my buddies Cassini and Huygens (the former has been much in the news lately!)? See the Kent University site? for a complete list of our scientific friends from this era.
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